Nehru Jacket - Fashion, Costume, and Culture The youth of the 1960s, unhappy with the culture and values they had grown up with, began to seek different approaches to explore other cultures. Because many of these youths opposed the war and demanded a peaceful solution, they praised the people of India, who had gained independence from the British Empire in 1947 largely through non-violent means. White linen Nehru jacket White linen Nehru jacket In 1964, pacifist Jawaharlal Nehru (1889–1964), the first prime minister of independent India, was dressed in his traditional coat in Vogue magazine. Vogue was an important fashion influence, and the Nehru jacket, named after Prime Minister Nehru, began to gain popularity. The distinctive Nehru jacket is a close-fitted, single breasted (a row of buttons below the front) coat with a stand-up collar and no lapels. Around the same time, the popular British rock group The Beatles traveled to India to study meditation techniques, and so...
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